Page Design

Document Order

Figure 7: This picture displays the logical sequence followed by the SAFB site.

The designers of the San Antonio Food Bank web site creates an established document order.  According to Horton and Lynch, all pages and elements should follow a logical sequence which will not confuse users (174).  Although SAFB’s web site uses a scan column rather than a header, all information is still organized.  For example, after hovering over the information tab, a drop down menu appears displaying all information related topics.  This includes contact information, background of the SAFB, and even information in Spanish (SAFB).  The same goes for every other tab displayed on the page.  This order is displayed in Figure 7.

The SAFB web site uses the front loading approach.  Horton and Lynch believes the most important information should be at the beginning of the page (174).  As I discussed in my Editorial Style section, there is a slideshow displayed at the very top of the page.  This slideshow is appealing to the audience and generates empathy, which is important.  Right next to this slideshow is a an Action Center, which holds more important information.  The Action Center allows users to donate, schedule tours, volunteer, and also tells viewers about upcoming drives (SAFB).  Horton and Lynch suggest that a search engine does a great job of indexing content, unfortunately the San Antonio Food Bank website does not contain a search feature.

Figure 9: The SAFB site demonstrates front loading by displaying the slide show and action center at the top of the page.